About us

There is always a story to tell ...

Oh no, another "About" section in which they tell us the story of a company that was born being very small, blah blah blah and is now a big brand that sells all over the world ! Let's run away! To the children's room! ;-).

Well yes. Whatever you wear, we are going to tell you our story.

It is not the most special, but it is unique, because it is ours.

Someone is sitting in the shade today, because someone planted a tree a loooong time ago.

- Warren Buffet -

Hey, hello! Are you still here? Great, that's because you want to get to know us a little more.

Well yes, like all big companies, at Alondra we were also small. Of course... Now we have grown, we are recognized and we bring our original children's rooms to homes in more than 50 countries.

But it was not always like this. And it hasn't all been easy either, but we have really enjoyed the journey.

It has been an exciting adventure of 35 years!

Alondra was born in 1985, in Alicante, as a small factory of textile and clothing items for babies.

As you can imagine, at Alondra we like children more than a nap in pajamas. Especially babies. Those tender, plump creatures whose smile lights up any room. Surely that's why we don't know how to do things without thinking about families and with a lot of love.

All this is what led that small textile factory to grow every year and to realizing that he could also sell his products in other remote places.

In 1990 he was already exporting to France, Portugal, Saudi Arabia, the United Arab Emirates, Jordan, Kuwait, Oman and Qatar. There are babies there too, you know? And above all, there are mothers and fathers who want things for their children as beautiful and tender as they are.

And the adventure continued ...

1999 - FIRST CATALOGUE OF CHILDREN'S FURNITURE

This year was very important for Alondra, because we wanted to give a twist to our project and we made a big bet:

We designed our first catalog of children's furniture.

It was not just another collection, we wanted to be revolutionaries. And we achieved it.

The presentation at the Valencia Childcare Fair was a complete success, representing an important innovation in the design of children's furniture.

We entered the sector on a very good footing and in a short time we managed to be recognized.

2000 - PRODUCTION OUTSOURCING

During these first years, the manufacture of children's furniture was carried out in external cabinetmaking workshops located in the Valencian Community.

They taught us the importance of the artisan process and techniques. traditional conicals. Knowledge that has passed from generation to generation and that we still try to preserve today at Alondra.

2002 - STARTING OUR OWN PRODUCTION

As the furniture line was a success, in 2002 Alondra decided to make a significant investment at a structural level, starting from that moment on to manufacture the entire line of children's furniture.

To do this, We moved to Silla (Valencia), where we began this new stage.

We are very proud of our growth and evolution. We like challenges, and year after year we try to improve ourselves. That is why we have expanded the market at a European level and we have the objective of continuing to do so at a global level.

2008 - WE ARE MOVING!

In September 2008 we embarked on another adventure. We called the moving company and moved to what has been our home since then.

We inaugurated new facilities in Beniarbeig, with a building with spacious and modern offices, with the latest technologies and a logistics center for storage and distribution, from where we say goodbye to all the company's furniture shipments.

We have opted for innovation, quality and design, characteristics for which we are recognized in the sector, both nationally and internationally.

Currently we are present in 50 countries on all continents.

We have a large network of points of sale and great travel companions (our collaborators and distributors).

And like our spirit adventurer does not let us stop, we have launched ourselves into opening new markets such as: China, Taiwan, Hong Kong, Morocco, Senegal, Chile, Australia, etc. We are happy because there, distributors and specialized points of sale have trusted us, our products and our way of doing things.

What will the future hold for us?

Looking at what we have seen, you can imagine that we know when our journey began, but we have no idea where it will end.

We will have to ask the captain, José Juan Femenia, who inherited the company from his parents and has been steering the course ever since with a favorable wind.

If you agree with him and are curious, Ask him what he thinks will be the next port we will dock at.

And then, tell us ;).

HOW HAVE WE DONE IT?

Enough with the track record and commercial achievements. Let's talk about something more personal.

We are sure that we have gotten here thanks to Alondra's values, which are the values of our entire human team.

We hope that you like them because we don't have others ;).

We are familiar and homely

When a baby smiles at us, we melt. And that's what we think about when we have to design our furniture.

It's a drawer, can you imagine children's furniture designers who are antisocial and unsociable with children? Do you think they would do their job better?

Well that's it ;-).

We like beautiful things and what they convey to us

Do you know why? Because it is easier to be happy and in a good mood in a cozy room than in a neglected and messy one.

It has been studied, experts confirm it. We did not invent it to sell beautiful furniture.

We design with people in mind

Our goal, as it could not be otherwise, is to help mothers and fathers in raising their little ones, since we are aware of the challenges what it implies.

Proof of this are our evolutionary designs, including Montessori furniture and co-sleeping cribs.

These collections have the child and his stages as the protagonist. . They adapt to your needs and not the other way around. This has many benefits for your child's development and learning. And it makes life much easier for children and adults.

Adventure attracts us much more than routine

We like to visit different places, learn and open our minds.

That is why for a few years we have We launched to take our Made in Spain creations around the world, to places as far away as Qatar, Senegal or Australia.

As a company, we are very excited to take the SPAIN BRAND and what it represents very far, in every way.