Alondra, a company based in Beniarbeig, in the Marina Alta, a leader in the children's furniture sector, has decided to promote local commerce as a result of the launch of its new website on May 4, 2021. In the same way, it has focused its efforts to promote direct advice with its clients through its online and physical channels, taking advantage of the great importance that these two forms of business are taking on due to the current health situation that the world is going through. And furthermore, it wants to do so by satisfying two segments of the population: future mothers, who are more inclined to search for this type of product online, and future grandmothers, who persist in checking the comfort of furniture in physical childcare stores.
In this way, the official points of sale of the firm distributed throughout the Spanish national territory, called Espacios Alondra , will become relevant when carrying out this commercial strategy. These distribution channels are specialized childcare stores that decide to include the Alondra brand in their product offerings to offer quality and design children's furniture to their customers. At the moment, in this first phase, the expansion of the Alondra Spaces will be carried out throughout the national territory.
Alondra, for her part, has relied on the advice offered by physical points of sale when deciding what is best for each family and baby. Thus, it has merged the great power of local commerce with online sales channels, offering its public the possibility of mixing both procedures when making a purchase .
In turn, the company has digitized all its processes so that, on the one hand, customers can start their purchase online and finish it at a physical point of sale. And, on the other, to offer the possibility of starting the transaction in an Alondra Space that helps the consumer from the first moment to, finally, make the purchase from the comfort of home. Both in one case and in others, the firm will reward the local business in which the transaction has been initiated or completed.
This way of approaching the business helps the customer, but also helps local businesses that suffer the consequences of the low birth rate in Spain, despite the slight rise in births in the month of March that the National Institute of Statistics glimpses in its latest published estimate. .
Faced with this new scenario, the Beniarbeig-based firm has not contemplated settling for what it had, but rather has decided to grow by betting on innovation and adaptation to the online channel that is so in demand today
About Lark
Alondra is a well-known children's furniture brand that stands out for the design, practicality and functionality of all its furniture. Many of these products are convertible and evolve with the growth of the little ones in the house. Its beginnings go back to 1985, when it began its activity manufacturing clothes and textiles for babies. Currently they continue to dress their line of designer children's furniture with the textiles that they themselves manufacture . Currently, it has a staff made up of about 25 workers.
Its philosophy is focused on helping and supporting parents who fully enter the world of parenting by offering them high-quality products and services. The firm also exports to countries such as Italy, Portugal, Singapore, Panama or Morocco, among many others.
Article published in Alicante Plaza ,
